Unlock full potential for best-fit opportunities in the game & beyond it;
fuel a lifetime of passion, purpose, and prosperity while building legacy.
Athletic Preeminence
Business Brilliance
Community Impact
AGENCY
We are definitely not your typical sports or branding agency. “Agency” in our world is about your ever-evolving, lifelong journey to continue to achieve the highest level of personal competence for success, empowerment, and relevancy not only in your sport but in business and life.
Agency is never losing sight of what’s most important—life balance is not something you find; it’s something you create. It’s about your mindful ability to visualize your future to lead a meaningful life on your own terms, the power to effect creative and positive change, and overcoming conflict to achieve your multiple, lofty goals.
HOLISTIC LEADERSHIP
Trailblazers led by example and with integrity to motivate and influence their teammates, instilling confidence under pressure, finding resiliency that propels best performances, and conquering all obstacles to achieve shared goals.
We are committed to optimizing your leadership capacity and fulfilling your ‘agency,’ your whole-person growth to acquire significant and full control over the outcomes in the various arenas of sport, business, and community.
MORE THAN AN ATHLETE
Access best-in-class coaches, mentors, global network connections, proprietary resources, and proven processes to build your leadership mindset and capabilities;
Enhance self-awareness beyond your athlete identity; enrich personalized, authentic brand storytelling; align with values, motives, and sweet spot goals; holistic growth and wellness capacity; set priorities and strategies to make the right choices.
Showcase your multidimensional talents to maximize your influence; confidently launch your game-changing campaign, transformational action steps to collaborate, connect, and thrive.
WHAT THEY ARE SAYING
“The coaches are PHENOMENAL. The customized process has helped build my confidence in sports as well as in the business world. ”
Shey PeddyWNBPA, Professional Basketball Player since 2010
“My NHL Player to Coach DREAM would not have happened without Joe's Team guiding me there!”
Kirk MullerNHL Coach, 19-year NHL Athlete - Stanley Cup Champion
“The personalized touch, flexible scheduling, and connections with real-world influencers - Joe and his Team gets us!”
Justin Morrow12-year MLS Athlete, MLSE Executive, Co-Founder BPFC
“Enlightening! Brilliant! Eye-Opening! A Wake-Up Call. Truly Amazing!”
MLSPA
“A LIFE-CHANGING experience!”
Stephany Skrba14-Year Active Athlete Professional Basketball
“I can describe the WFA Leadership Program in one word, AWESOME!”
Orlondo SteinauerCFL Coach of The Year, Grey Cup Champion
“ My WFA experience was life TRANSFORMING!”
Mark McKoyGold Medal Olympian, Health & Wellness Trainer
“The WFA process elevated my business - it was simply SPECTACULAR!”
Greg MillenNHL Alumni, Sports Broadcaster
“A truly AMAZING experience! I now feel confident about what’s next because I have an action plan – I’m NOT SCARED anymore.”
Victor Ulloa13-Year MLS Active Athlete
“The WFA Coaches SPEAK OUR LANGUAGE as athletes.
Alec Kann13-Year MLS Active Athlete
They knock down barriers and do everything in their power to make this an introspective and enriching experience for you.”
“I highly RECOMMEND WFA to ALL ATHLETES - they played a big part in my successful transition to the business world.”
Adam Jahn9-year MLS career, Retired 2022
“WFA enhanced my leadership skills and confidence both on the pitch and in the business world.”
Eric Miller11-year Active MLS Athlete
“I’m much more comfortable and better prepared for LIFE AFTER SOCCER when my playing career eventually ends.”
Scott Caldwell11-year Active MLS Athlete
Our COMMUNITY - over the years, our incredible members, clients, customers, and partners hail from:
