Joe is the sole proprietor of Sport Leadership Agency (SLA) and Womentum Sports (WS).
Joe is the owner of all intellectual property and proprietary assets, including his Playbook Learning System.
SLA & WS evolved from Joe’s former start-ups, which include Won For All and Rembrand Sports o/a Viktre.
Joe’s mission —alongside a best-in-class, female leadership team—is to create a legacy by leaving a lasting positive impact in the world of women’s sports, inspiring generations of young females and women athletes and sport professionals by extending WS’s success well beyond the financial returns, growing every women’s sport and building an equitable global playing field.
Elite Athlete to Corporate Athlete
2 sport student-athlete at St. Michael’s College High School, Toronto
1stDivision – NCAA full-ride, student-athlete scholarship, University of Illinois at Chicago
1st year, Freshman Rookie & MVP, top 25 scorer in nation D1 NCAA
1 cup of coffee at NHL Camp, Toronto Maple Leaf’s organization
#1 dad, certified Rep soccer coach for daughter Elise, and team business manager
3 sport coach, instructor in hockey, baseball and soccer
1st as creator and global leader of professional sports vertical market @ LHH Talent Management
2 decades of pioneer building experiences in the business of sport
4 trailblazing professional sport partnerships with NHL, NFL, MLS, WNBA Associations
4 inaugural roles as ‘intrapreneur’ for global businesses in sports and Human Capital, +
10+ years empowering, mentoring, and coaching aspiring and established leaders in sport +
100’s of cultivated elite and professional athlete client relationships
100’s of athlete stakeholders’ connections
1000’s of elite athletes in personal network from a myriad of sports
3 management expertise areas – brand, career & change
3 focus areas for clients: sport, business, community
3 broad industry experiences – sports, technology, HR
3 impact roles played in business—business development, marketing, leadership
3 entrepreneurial, founder, co-founder roles @ Viktre (Rembrand Sports), Won For All Inc., SLA
3 start-up consulting leadership, management team experiences with equity
1 game-changing playbook learning system, ownership of all assets, proprietary IP,
